Microsoft needed resources to share how Microsoft CityNext is committed to helping cities solve challenges around education, transportation, public safety and economic development. The solution was a book and tool that positioned Microsoft as the trusted partner of smart city advisors and communicated the combined value Microsoft delivers to D.C. while showcasing future possibilities.
AT&T Social Campaigns
Conceptualized and created fun, engaging campaigns for AT&T’s business-focused social media channels, including Twitter, Facebook and LinkedIn. Worked closely with the AT&T team to ensure campaigns stayed within brand guidelines in look and tone while providing thoughtful, audience appropriate content that pushed the envelope.
AT&T Business Fiber Print Ads
Print ads were created to generate greater awareness of AT&T Business Fiber in specific targeted cities and drive potential customers to purchase. Using cultural norms in each unique market as an analogy to AT&T Business Fiber, we used bold typography and easily recognizable visuals to draw the reader in as he or she is flipping through the newspaper.
The Fitness Equation
Redesigned The Fitness Equation's website to present the gym as Loudoun County's premier luxury gym. The interactive experience allows users to easily navigate with a fresh and engaging design.
GMAT – Ready for Success
While the GMAT® Exam has been the long-standing leader of graduate business school admission tests, there has been a decline in applicants taking the GMAT Exam or any exam at all. GMAC turned to Adfero to develop a streamlined brochure repositioning the GMAT as not just the only exam, but the best exam for graduate business admissions.
NRF Annual Report
The 2016 Annual Report was built with a true editorial design in mind. With a large collection of photos, a soft filter was applied to the photos to cohesively transition throughout the book. The final report was printed on a matte Fine Finch paper to give it an ultra-luxurious finish.
Philips Video and Infographics
Content series for Philips featured on Politico that introduced a policymaker audience to the value of a connected health system. The series included infographics and an animated video highlighting the benefits of connected healthcare.
Graduate Management Admission Council (GMAC) wanted to communicate that a Masters in Business Administration can lead to a plethora of career paths that can often be overlooked. The result is a user-friendly tool that helps users browse sample job options and see how a graduate business degree helps in pursuing a career that aligns with a wide variety of ambitions and abilities.
Biz Fiber Man and his All for Less League were created as the face of AT&T Business Fiber products. The character-driven campaign allowed for a flexible and creative social media experience with various scenarios and themes. The series of campaigns were AT&T Business Fiber’s highest performing social campaigns for driving website traffic and leads.