The key issues of the dispute are the main elements of this design. The hyacinth flower is the point of the dispute between two countries: Adawa and Rasasa. The story is brought to life by the composition of flowers turning into guns.

Adawa and Rasasa were once friendly neighbors, mutually benefitting from the cultivation of the Helian Hyacinth. Its pollen is a prized spice whose weight-to-value ratio is comparable to saffron and a significant contributor to the countries’GDP. After a catastrophic cyclone struck the region causing death and destruction, the countries are now fighting over growing, harvesting and selling the pollen of the Helian Hyacinth.

The flowers literally turn into guns in this design. Slightly spiral composition also alludes to the cyclone which caused former allies to turn on each other. The list of over 100 countries participating in Jessup is creates the textured background of the poster.

White & Case is a sponsor of the Jessup Cup, an international moot court competition with law students competing from all around the world. White & Case was tasked with creating a poster that brings the fictitious case to life for the students and judges participating in the Jessup, encouraging students to participate in the 2019 competition.

The key issues of the dispute are highlighted in each element of this design. The story is brought to life by the portrait of the majestic Kayleff Yak. The yak is the main point of the dispute.

Aurok, the country which relies on the Yak to preserve their traditional way of living, is represented by the tribal patterns in warn earth tones painted on the left horn of the yak.

Rakkab, the developed country, harvested yaks nearly to extinction to produce life-saving medicine from the enzymes in their gallbladders. Rakkab is represented by the pattern of molecules painted in cold, bluish tones on the right horn of the yak.

The two patterns and the title of the case look “carved” in the background of the poster. The list of over 100 countries participating in Jessup is “carved” to create a border around the design.

The poster was awarded with a Platinum Graphis Annual 2020 award and a 2019 GDUSA American In-House Design award.

Many fond and positive words come to mind when we try to express our best holiday wishes to our clients. We chose nine of those words and illustrated them by creating unique stamp-like designs. The inside of the card is designed to resemble an envelope with the simple message “Sending you best wishes for the season.” Silver and gold foils were used to give the stamps dimension and emphasize design elements. Blind debossing imitates stamp-sheet perforation.

DESIGNERS
Erin Mutlu
Karolina Pietrynczak
Reiner Soliven

Task: Create an elegant invitation to the celebration of the lasting impressions on the Firm’s past, present and future.

A tree bark pattern was created to represent the past, present and future of the Firm. There were multiple print processes used to further bring this concept to life. We started with embossing the tree bark texture. Then a coat of clear gloss was applied to the "Past, Present, Future" headline to add emphasis. Finally, we added foil treatment to the event name to give it a last touch of holiday sparkle.

Microsoft needed resources to share how Microsoft CityNext is committed to helping cities solve challenges around education, transportation, public safety and economic development. The solution was a book and tool that positioned Microsoft as the trusted partner of smart city advisors and communicated the combined value Microsoft delivers to D.C. while showcasing future possibilities.

Print ads were created to generate greater awareness of AT&T Business Fiber in specific targeted cities and drive potential customers to purchase. Using cultural norms in each unique market as an analogy to AT&T Business Fiber, we used bold typography and easily recognizable visuals to draw the reader in as he or she is flipping through the newspaper.

Conceptualized and created fun, engaging campaigns for AT&T’s business-focused social media channels, including Twitter, Facebook and LinkedIn. Worked closely with the AT&T team to ensure campaigns stayed within brand guidelines in look and tone while providing thoughtful, audience appropriate content that pushed the envelope.

While the GMAT® Exam has been the long-standing leader of graduate business school admission tests, there has been a decline in applicants taking the GMAT Exam or any exam at all. GMAC turned to Adfero to develop a streamlined brochure repositioning the GMAT as not just the only exam, but the best exam for graduate business admissions.

The 2016 Annual Report was built with a true editorial design in mind. With a large collection of photos, a soft filter was applied to the photos to cohesively transition throughout the book. The final report was printed on a matte Fine Finch paper to give it an ultra-luxurious finish. 

Redesigned The Fitness Equation's website to present the gym as Loudoun County's premier luxury gym. The interactive experience allows users to easily navigate with a fresh and engaging design. 

Content series for Philips featured on Politico that introduced a policymaker audience to the value of a connected health system. The series included infographics and an animated video highlighting the benefits of connected healthcare.

Connected Healthcare Video
Chronic Care Journey
The Connected Consumer

Graduate Management Admission Council (GMAC) wanted to communicate that a Masters in Business Administration can lead to a plethora of career paths that can often be overlooked. The result is a user-friendly tool that helps users browse sample job options and see how a graduate business degree helps in pursuing a career that aligns with a wide variety of ambitions and abilities.

View the site

Biz Fiber Man and his All for Less League were created as the face of AT&T Business Fiber products. The character-driven campaign allowed for a flexible and creative social media experience with various scenarios and themes. The series of campaigns were AT&T Business Fiber’s highest performing social campaigns for driving website traffic and leads.